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Hey there! guess what!? The Design Master Class is BACK! LOOK!


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Hello FileMaker Developers:


The Design Master Class is back—and nearly half the seats are filled already. Contact us today to reserve your place!


This summer's Design Master Class follows the FileMaker DevCon on the weekend of July 20th, 2012. We'll follow a "Late Night" format that shifts work sessions into the evening, leaving two daytime slots for class tours of inspiring design examples in Miami. In addition, the Master Class will convene remotely for one online session early in July, before everyone meets in Miami.




Live and breathe the principles of good design at SmallCo's FileMaker Design Master Class, inside the famed Harum-Alvarez home, built using the very same principles* that Albert uses to design software. The Green House was laid out with the Master Class in mind, with a spacious Great Room for meeting and private spots to curl up for individual work, including sun rooms, window seats, porches, terraces, worksites by the swimming hole and even a hammock strung between towering trees on the wooded park-like site.


At the Master Class, the curriculum is your own work. Experienced FileMaker developers bring a FileMaker solution--your Master Piece--and advance that solution over three days onsite. Renowned design guru Albert Harum-Alvarez pushes, prods, cajoles, leads by example and finally convinces you and your peers to transform your applications in ways you hadn't imagined, all for the benefit of your clients and your business' bottom line. NOTE: admission to the Master Class is by interview, to experienced developers only.


*See the works by Christopher Alexander and Stewart Brand at: http://smallco.wordpress.com/bibliography





MOON OVER MIAMI: FileMaker Design Master Class at SmallCo's Jungle Branch

March 10-12 (initial 90-minute web conference on Monday, March 8)


The Late Night Master Class at SmallCo's Jungle Branch office is once again well-suited for teamwork. Bring a buddy and both receive a $200 discount. Bring a colleague working on the same master piece for half price. Stay an extra day, and enjoy a Design Tour of Miami. For more on the location of the class, visit:




Admission is open to advanced developers only. Please read on for details.




"The Master Class was the best training class I ever took. It changed my life!"

Dr. Florence Haseltine, The National Institutes of Health, Washington, DC


"The Master Class hurt like a deep tissue massage. But I came back for more."

Rob Russell, Sumware Consulting, Auckland, NZ


‘Beautiful presentations with very evocative images...Albert’s insights and metaphors are always a joy to listen to. His style, though soft-spoken, encourages risk-taking.‘

John Stephenson, Harvard University


‘Thoroughly enjoyed the three days! From the very start the light bulbs were popping on and I could see where improvements in our designs could be easily made.’

Doug Munich, FileMaker developer, Vancouver


‘The quality and content of the class was well thought out, and presented in a stellar fashion. I would not hesitate to recommend the class to other developers.’

Andy Knasinski, NRG Software


‘One of the best learning experiences I’ve had in a long time. I liked working on REAL stuff and looking at other people’s REAL stuff. I’ve moved to a whole new level.’

Florence Ross, RN, Alberta


FileMaker Inc. has sent four of its own staff to the Master Class. Maybe it's time you checked out the class yourself!




"Inspired Design at Inspiring Places"


SmallCo's Design Master Class is the Advanced Degree of the FileMaker world. See more at:







Is it time for you to get away, so you can get some real work done? You know how it goes: as long as you're near the phone, near the boss, near that demanding client, you won't have the time or space to do the kind of DEEP redesign that will truly benefit the people who depend upon you. It's really in their best interests that you spend some time away! (We're not kidding...)


For over a decade, SmallCo has given you the space to stretch out, design-wise and otherwise, in the Master Class. Get away to Miami Beach, Paris, India, The Hamptons or one of the dozen other Master Class locations around the globe. We also host Design Retreats at your convenience at select sites across the U.S.




If you need basic FileMaker training, this class is not for you. The Master Class is a wide-ranging 'graduate-level' course for experienced FileMaker developers who intend to take their work to the next level, in terms of user experience, information architecture, prototyping and coding.


Admission is by interview only. Attendees should be advanced developers with a thorough grounding in relational design concepts and at least three years of development experience. Two or three developers from the same organization regularly attend, and there are discounts available on tuition for team members.


The quality of your fellow students is one of the greatest benefits of the Master Class. You'll be working with your peers: professional and well-qualified FileMaker developers.




In the conservatory tradition, the Master Class focuses on the work that students bring to the class: their 'master pieces.' The master piece may be either a new project or a revision of an existing application. Over the course of three days, students advance their work using the design principles set forth by the instructor. At the end of the last day, students present BEFORE & AFTER shots of their work. The results are often quite stunning. and always surprising.


Students don't finish a redesign over the course of three days. The momentum gained in the class starts a process that continues afterwards for weeks, months or longer. Students report that the class changes the way they think about design. For quotes from students, visit http://smallco.net/classes.




For the March in Miami class, tuition is $2450 US. Bring a buddy and both receive a $200 discount. Bring a colleague working on the same master piece for half price. Tuition must be received at least two weeks prior to the class to reserve the seat.




Albert Harum-Alvarez is principal of SmallCo, one of the original FileMaker Partners and a FileMaker Business Alliance Platinum Member. Albert holds a Master Teacher degree from the University of Miami, as well as a Music Bachelor's from Oberlin Conservatory. His teaching experience includes seven FileMaker DevCons, as well as classroom experience in venues ranging from college teaching to a two-year stint as a substitute teacher in South Central Los Angeles. There is nothing Albert loves more than creating the 'teachable moment' for interested and engaged students. The Design Master Class is, in this sense, the 'perfect classroom.'



To apply for the class, please call:

Rosalyn Martir (305)582-2229


US & Canada: 877-66-small (877-667-6255) ext. 4

UK: +44 (0)20 7096 1325 ext. 4

International: +1 (305) 428-2434 ext. 4







SmallCo is a design consultancy with offices in Miami, Orlando and New York. SmallCo clients include Apple Inc., Fidelity Investments, Harvard University, The New York Public Library, SFMOMA, Time Inc. and other small and large companies in North America and Europe.


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